Many photo enthusiasts do not care about having a custom camera, but other people do like customization. This must be what they thought at Fujifilm because they just launched an interesting service designed to offer current and future owners of a compact or an X series CSC camera the ability to customize them.
The name of this service is Fujifilm X Signature, and allows you to change the color and finish of the body of the following cameras: X10, X20, X100, X-Pro1 and X-E1.
If you are interested in this service, you can take a look at the different finishes available on the website that Fujifilm has specifically created for this purpose. The price varies depending on the camera, and some models have up to twelve different options. The price for each is about 219 Dollars. At the moment, they only seem to be available in the UK and Ireland, but they will likely hit the rest of Europe soon.