Cameras, like any other device out there, can be damaged. They can even leave the factory with a defect, though it is conceivable that there are sufficiently stringent quality controls so that the least faulty items possible reach the market. But, it’s okay; it can happen from time to time. This happens even in the best families. Today there are some black pixels, yesterday could have been a light filter and tomorrow some spots on the sensor.
It is also true that the hysteria that is often caused by these failures in social networks has little to do with its real impact. Because, when it comes the moment of truth, the number of cameras that are sent to technical support is still a really small percentage of the total units sold and against the theoretically affected. Meaning that if everyone who speaks of these faults in the forums really had the camera in question in their hands, possibly the staff at Canon, Nikon and company would be lighting cigars with $500 bills instead of having to hear from your constant pestering, you guys. Or even from me, for that matter.
But having clarified these points and refined the real extent of default failures in cameras, the problems that the new Nikon D750 apparently has are taking headlines again in such a trite subject as this. What is wrong with this full-frame DSLR? Apparently when shooting against a very strong frontal light, it produces an internal reflection that is seen in the side of the image. So some users have complained about it, but the fact is that we haven’t detected anything, nor do we shoot in such concrete circumstances in the unit that we tested.
Anyway, before these complaints, in Nikon they have chosen to combine two of the best techniques to deal with such crises: the "cri-cri-cri"(the cricket sound), combined with the very handy phrase "I don’t know what you’re talking about, but no". This is known in business and communication schools as the Prestige-Bárcenas system, referring to these two great success stories when it comes to institutional or governmental communication.
These are only "a few small reflexes (plasticine)", that’s what Mariano Rajoy would say. "This is a simulated deferred problem", Cospedal would add. And all, of course, recorded in broadcast format on a screen, avoiding for anyone to pose uncomfortable questions.
For now and until someone in Nikon explains what happened – "We are working on that, don’t worry”, to continue with it, the D750gate has shown that the ability of Japanese firms to stumble over the same stone is exactly the same as that of their Spanish distributors. Have we not learned anything from the D600, to cite a recent case?
It seems not, because instead of stepping out to forestall the first rumors and tackle the issue directly with accurate answers -Is something wrong? Why? How many units? – Or promising to find out ASAP and correct it, there is still no official response for now. And when asked why, they still don’t respond. . But they’re like: “it seems like it’s raining too much, quite the fall season.” And from Europe or Japan they haven’t said anything? “This sushi is very good, huh.”
Their method is the same: to deny everything and when the problem is too obvious, it better not splash me. And the worst thing is that, apparently, all the companies studied in the same place and perfectly mastered this great avoiding technique.
But just imagine how easy it would be to turn the issue around with optimism. Yes, look, the camera produces reflections, but it’s actually a random vintage flare, so you will no longer need Instagram. And we do not charge extra for the filter. You’re welcome.
Nikon D750 vs D810 vs D610 vs D4s vs DF